Magic 92.5/San Diego To Change Format To All Prince "Purple 92.5"
April 19, 2017

Local Media San Diego station XHRM (Magic 92.5) has announced that the station will flip to “Purple 92.5” on April 21, to honor the one-year anniversary of the passing of Prince.  Purple 92.5 will play nothing but Prince songs all day, starting Friday morning at 7:00 AM and through the weekend.

Purple 92.5 will air custom Prince-related content on-air and on-line, including rarely-heard anecdotes and unique facts about the artist.  Purple 92.5 will also invite listeners to call in and share in the celebration of Prince’s life and music.

R Dub!, afternoon personality and Director of Programming said, “I’m confident Prince wouldn’t have wanted us to mourn, or even be sad on this day.  He would have simply wanted us to dance! So we will, as we paint the town purple all weekend long!”

Magic 92.5’s website, social media, and App will turn purple during Purple 92.5’s run.

This is the third incarnation of Purple 92.5 taking over Magic.  The first took place almost a year ago following Prince’s passing in 2016, and again last June to celebrate his birthday.




 
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Nicki Farag,
SVP of Promotion,
Def Jam Recordings

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