BIA/Kelsey: Digital Revenues for U.S. Radio Continue to Rise
March 28, 2017

The digital advertising income of U.S. radio stations continued to grow in 2016, as the industry reported a 14 percent increase in online revenues, compared with only a slight increase in over-the-air income, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. News WTOP/Washington, DC was the top revenue-generation station, taking in $67.5 million in advertising revenues as the overall industry over-the-air advertising revenue stayed relatively flat at around $14.1 billion. News/Talk stations experienced an overall improvement in 2016, likely due to the presidential year.

"In an age where consumers have many entertainment choices, local radio maintains its strength and popularity in the marketplace among national and local advertisers," said Mark Fratrik, SVP/Chief Economist at BIA/Kelsey. "Our forecast also notes that by 2021 we expect radio to surpass newspapers and become the fifth largest media category among advertisers."

 

Fratrik added that the prospects for 2017 remain similar, with OTA revenues increasing less than one percent and online about 12 percent. BIA/Kelsey forecasts that the radio industry’s revenue in 2017 will reach a total of $14.9 billion, representing 10.5 percent of its estimated $148.8 billion U.S. local advertising marketplace.
 
Radio transactions and station sales are encouraging to BIA/Kelsey, thanks to the Entercom-CBS Radio agreement. After regulatory approval, the industry is expected to experience renewed activity due to the sale and realignment in some markets. In 2016 the market was slow, with 556 station sales and nearly $500 million in transactions across the industry.



"We are encouraged by the Entercom purchase and how it will affect the competitive landscape," Fratrik said. "The combined group will be closer to the size of industry leader iHeartMedia and we expect the transaction to have a positive effect on radio since both organizations are progressive and well-run."




 
Breaking News
Coran Capshaw To Be Honored With City of Hope's 2017 Spirit of Life Award
Cumulus Appoints Nic Merenda VP/Market Manager For Topeka, KS
Alpha Media Brings Throwbacks To San Antonio
iHeartMedia St. Louis Names Jules Riley PD For 93.7 The Bull
J. Anthony Brown Joins The Steve Harvey Morning Show
April 21, 2017
eQB NOW
Cumulus Promotes Heather Gersten To APD At WWLI/Providence, RI
April 20, 2017
iHeartMedia Washington, D.C. Names Tommy Chuck PD For WASH-FM
iHeartMedia Names Jeff Wyatt SVP/Programming For Baltimore, MD
Radio One DC Expands WMMJ-FM Listenership
April 19, 2017
CBS Radio's 'SPF" In Las Vegas Expands To Two Nights With Linkin Park
Magic 92.5/San Diego To Change Format To All Prince "Purple 92.5"
Clip Interactive Partners with Radio One & Reach Media
April 18, 2017
iHeartMedia San Antonio Names Russell Rush Program Director For KXXM
iHeartMedia San Francisco Names Matty Staudt Digital PD
WHLZ Turns On The Hot AC In Florence, SC
iHeartMedia Baton Rouge Names Brittany Tully PD For WYNK-FM
John Butler Joins Spotify
April 17, 2017
KUDL/Sacramento Rolls Outs EndFest 2017
United Stations Adds Danny Ocean As Affiliate Relations Representative
Amplifi Media & jâcapps Team Up To Form SonicAi
April 13, 2017
Cumulus Media Promotes Three Senior Executives
jacapps and Ford Bring the Connected Car to the 2017 NAB Show
April 12, 2017
Music News
Kendrick Lamar Earns Biggest Chart Debut of 2017, Announces Tour
Quick Hits: Tori Amos, Kings Of Leon
Quick Hits: Beyonce, Rise Against
Prince EP Release Blocked By Lawsuit
Paramore Announce New Album After Laughter
Controversy Over New Prince EP
Quick Hits: NIN, QOTSA, Coldplay, Big Boi
FMQB Retro-Active: A Look Back at ELP
The Chainsmokers Debut Atop Billboard 200
Quick Hits: Lady Gaga, Gotillaz, Bourbon & Beyond
Harry Styles to Release Solo Debut on May 12
Quick Hits: J. Geils, Gorillaz, Tool
The Chainsmokers & Drake Lead 2017 Billboard Music Award Nominees
Quick Hits: Kendrick Lamar, Prince's Estate, Lindsey Buckingham, Christine McVie
Rock Hall of Fame Adds Pearl Jam, ELO, Journey & More
FMQB NOW

Nikki Nite,
VP of Prog. & Ops,
Entercom/Austin

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!