Burns/Strategic Solutions Research Study Profiles AC Music Tastes
March 9, 2017

Yesterday’s final presentation of data from the Burns/Strategic Solutions Research “What Women Want-2017” study included a close look at music preferences among Hot and Mainstream AC listeners. The two formats agree most on strong scores for soft contemporary hits (Adele’s “Hello” for example) and differ most on pop hits, which scored much higher at Hot AC than at Mainstream AC. Scores and sample songs include:

                                                                                               Hot AC                  Mainstream AC
Sia “Cheap Thrills,” Justin Bieber “Love Yourself” etc.          3.9                          3.6
21 Pilots “Heathens,” P!nk “Just like Fire”                              4.0                          3.6

“Hot AC continues to be very contemporary,” noted Strategic EVP Hal Rood, “with two of the format’s top styles being very current. 80s gold actually tests with playable scores at Hot AC, but isn’t highly compatible with the format’s core styles. Mainstream AC tastes have moved slightly more contemporary over the last five years, but that format’s P1 listeners are still into older songs. 81% of Mainstream AC core listeners say that to some extent they are listening for today’s current hits, yet when they scored montages the top three styles are 80s, 90s, and 2000s gold – in that order.”

“You can see the difference between the two groups of listeners in their favorite artists as well,” said Burns EVP Jeff Johnson. “Adele is tops at both formats, but while Hot AC’s top five includes artists like 21 Pilots and Bruno Mars, 80s artists like Bon Jovi and Journey show up among Mainstream AC’s top artists.”

The data from “What Women Want-2017” was presented in a series of four webinars. Slide decks and recordings of the webinars are available for download free at www.burnsradio.com, www.strategicsolutionsresearch.com, or www.whatwomenwantstudy.com.

Alan Burns and Associates and Strategic Solutions Research partnered on the nationwide study which interviewed 2000 women between 15 and 54 who listened to any version of Top 40 or AC weekly.




 
Breaking News
Dennis Reese Named SVP/Promotion At RCA Nashville
Cumulus Media Brings Hot AC To Savannah, GA Launches WZAT (102.1 The Sound)
In Brief - March 27, 2017
March 24, 2017
Ryan Seacrest Announces KIIS FM's Wango Tango 2017 Lineup
WMGC (105.1 The Bounce)/Detroit Adds “Big Boy” To Mornings
107.1 The BOSS/New Jersey Announce Air Talent Line-Up
March 23, 2017
iHeartRadio Surpasses 100 Million Users
Westwood One Promotes Mark Wildman to EVP/Strategic Partnerships
March 23, 2017
iHeartMedia Oklahoma City Names JJ Ryan PD For KJYO & KXXY
Entercom Names Richard J. Schmaeling EVP & CFO
Doug Gottlieb Joins FOX Sports Radio & FS1
March 21, 2017
Beasley Broadcast Group Reports 4th Quarter and Full Year 2016 Results
Chip Arledge Appointed OM For Cumulus Media Shreveport/Bossier City, LA
KXQQ/Las Vegas Names Natalia Hernandez As New Midday Personality
In Brief - March 21, 2017
March 17, 2017
Cumulus Reports Results for Fourth Quarter and Full Year 2016
Entercom Austin To Move 96.3 FM RnB To 95.9 FM
March 16, 2017
iHeartMedia Names Geoff "G-Off" Owens PD For KXJM/Portland & KUBE/Seattle-Tacoma
c3 & FMC Statement: Elimination of the NEA, NEH, and CPB Indefensible, Shameful, and Senseless
iHeartMedia Introduces SmartAudio
Condé Nast Acquires Pop2Life And Ribyt
March 15, 2017
Radio One Houston Names DJ Riddler MD & On-Air Talent/Mixer For KROI (92.1 Radio Now)
iHeartMedia Names Mark Fuhrman Area President in Pittsburgh/West Virginia Region
Music News
Drake's More Life Sets Billboard 200 Streaming Record
Quick Hits: Halsey, Snoop Dogg / 2Pac, Pitbull / Wrestlemania, Paul McCartney, Phoenix, Matchbox Twenty & Counting Crows
Quick Hits: Kendrick Lamar, Iggy Azalea, Vans Warper Tour
Quick Hits: Gorillaz, Kaaboo Festival, March Madness
Chance the Rapper, The Killers, Muse & Arcade Fire Headlining Lollapalooza
QuickHits: Ed Sheeran, Chuck Berry, The Decemberists
QuickHits: NIN, Missy Elliot, Frank Ocean, Pitbull, Enrique Iglesias, Sublime
Rock Pioneer Chuck Berry Passes Away
The Entertainment World Remembers Chuck Berry
Ed Sheeran Spends Second Week Atop Billboard 200
QuickHits: Drake, James Blunt, Spoon, Bob Dylan
Quick Hits: Coldplay. BET Experience, Weezer
Quick Hits: The Chainsmokers, Pitbull, Ohana Music Festival, Arroyo Seco Weekend, Feist
Ed Sheeran Earns Biggest Debut Week of 2017
Quick Hits: Drake, Pearl Jam, Fifth Harmony
FMQB NOW

Sam Milkman, EVP
Coleman Insights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!