Burns/Strategic Solutions Research Study Profiles AC Music Tastes
March 9, 2017

Yesterday’s final presentation of data from the Burns/Strategic Solutions Research “What Women Want-2017” study included a close look at music preferences among Hot and Mainstream AC listeners. The two formats agree most on strong scores for soft contemporary hits (Adele’s “Hello” for example) and differ most on pop hits, which scored much higher at Hot AC than at Mainstream AC. Scores and sample songs include:

                                                                                               Hot AC                  Mainstream AC
Sia “Cheap Thrills,” Justin Bieber “Love Yourself” etc.          3.9                          3.6
21 Pilots “Heathens,” P!nk “Just like Fire”                              4.0                          3.6

“Hot AC continues to be very contemporary,” noted Strategic EVP Hal Rood, “with two of the format’s top styles being very current. 80s gold actually tests with playable scores at Hot AC, but isn’t highly compatible with the format’s core styles. Mainstream AC tastes have moved slightly more contemporary over the last five years, but that format’s P1 listeners are still into older songs. 81% of Mainstream AC core listeners say that to some extent they are listening for today’s current hits, yet when they scored montages the top three styles are 80s, 90s, and 2000s gold – in that order.”

“You can see the difference between the two groups of listeners in their favorite artists as well,” said Burns EVP Jeff Johnson. “Adele is tops at both formats, but while Hot AC’s top five includes artists like 21 Pilots and Bruno Mars, 80s artists like Bon Jovi and Journey show up among Mainstream AC’s top artists.”

The data from “What Women Want-2017” was presented in a series of four webinars. Slide decks and recordings of the webinars are available for download free at www.burnsradio.com, www.strategicsolutionsresearch.com, or www.whatwomenwantstudy.com.

Alan Burns and Associates and Strategic Solutions Research partnered on the nationwide study which interviewed 2000 women between 15 and 54 who listened to any version of Top 40 or AC weekly.




 
Breaking News
Coran Capshaw To Be Honored With City of Hope's 2017 Spirit of Life Award
Cumulus Appoints Nic Merenda VP/Market Manager For Topeka, KS
Alpha Media Brings Throwbacks To San Antonio
iHeartMedia St. Louis Names Jules Riley PD For 93.7 The Bull
J. Anthony Brown Joins The Steve Harvey Morning Show
April 21, 2017
eQB NOW
Cumulus Promotes Heather Gersten To APD At WWLI/Providence, RI
April 20, 2017
iHeartMedia Washington, D.C. Names Tommy Chuck PD For WASH-FM
iHeartMedia Names Jeff Wyatt SVP/Programming For Baltimore, MD
Radio One DC Expands WMMJ-FM Listenership
April 19, 2017
CBS Radio's 'SPF" In Las Vegas Expands To Two Nights With Linkin Park
Magic 92.5/San Diego To Change Format To All Prince "Purple 92.5"
Clip Interactive Partners with Radio One & Reach Media
April 18, 2017
iHeartMedia San Antonio Names Russell Rush Program Director For KXXM
iHeartMedia San Francisco Names Matty Staudt Digital PD
WHLZ Turns On The Hot AC In Florence, SC
iHeartMedia Baton Rouge Names Brittany Tully PD For WYNK-FM
John Butler Joins Spotify
April 17, 2017
KUDL/Sacramento Rolls Outs EndFest 2017
United Stations Adds Danny Ocean As Affiliate Relations Representative
Amplifi Media & jâcapps Team Up To Form SonicAi
April 13, 2017
Cumulus Media Promotes Three Senior Executives
jacapps and Ford Bring the Connected Car to the 2017 NAB Show
April 12, 2017
Music News
Kendrick Lamar Earns Biggest Chart Debut of 2017, Announces Tour
Quick Hits: Tori Amos, Kings Of Leon
Quick Hits: Beyonce, Rise Against
Prince EP Release Blocked By Lawsuit
Paramore Announce New Album After Laughter
Controversy Over New Prince EP
Quick Hits: NIN, QOTSA, Coldplay, Big Boi
FMQB Retro-Active: A Look Back at ELP
The Chainsmokers Debut Atop Billboard 200
Quick Hits: Lady Gaga, Gotillaz, Bourbon & Beyond
Harry Styles to Release Solo Debut on May 12
Quick Hits: J. Geils, Gorillaz, Tool
The Chainsmokers & Drake Lead 2017 Billboard Music Award Nominees
Quick Hits: Kendrick Lamar, Prince's Estate, Lindsey Buckingham, Christine McVie
Rock Hall of Fame Adds Pearl Jam, ELO, Journey & More
FMQB NOW

Nikki Nite,
VP of Prog. & Ops,
Entercom/Austin

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!