Meruelo Media, Southern California's leading minority-owned media group, and the owner of Spanish language television stations KWHY 22, has launched Rhythmic CHR KDEY (WILD 93.5 FM)/Riverside, CA.
"This much awaited Riverside metro launch comes after a long process of engineering, design and market studies. It adds a key radio asset to our growing portfolio of highly-recognized media brands in one of the fastest growing markets," said Otto Padron, President/COO of Meruelo Media. "The saving and growing of heritage Los Angeles radio station KDAY has been a thrilling three year ride – we owe it to our music fans to keep innovating and expanding – Riverside is key."
"Los Angeles loves KDAY – Riverside will love WILD!" exclaimed Meruelo Radio VP/PD Adrian "AD" Scott. "This is the Inland Empire's new home for Hip Hop and R&B, listeners in the 'I.E.' will know the difference and love the sound that the new Wild 93.5 brings to the Inland Empire."
"Wild 93.5 is the perfect platform for clients looking to optimize their message," said Irma Barrios, VP of Ad Sales for the group, "with this new Riverside focused station, we will be able to shape more efficient and geo-targeted client solutions."