Study: Pureplay Streamers Versus Radio's 15-24 Demo Who 's Winning?
March 1, 2017
More consumers aged 15-24 now cume pureplay music streamers like Pandora and Spotify than listen to AM/FM radio during the week, according to the Alan Burns and Associates/Strategic Solutions Research study of 2000 Top 40 and AC listeners. Data to be released tomorrow in the companies’ “Deep Dive into Top 40 and Hot AC” show the weekly cume ratings at 92% for radio and 96% for pureplays among the youngest consumers.

“15 to 24-year-olds are extremely mobile-centric,” notes Strategic EVP Hal Rood, “and every smartphone can pull in a pureplay from the internet, but far fewer phones are radio-enabled. So the internet is closer at hand than radio much of the time. Yet those same 15-24-year-olds spend much more time listening to radio than to streaming music. While half (49%) of them spend three or more hours a day with radio, just over a quarter (28%) of them spend that much time with pureplays.”

“Also, 15 to 24-year-olds who cume both radio and pureplays express much greater affection for radio than the streamers,” added Burns Associates Pres/CEO Alan Burns. “52% said they loved their favorite radio station, compared with 34% for Pandora and 35% for Spotify. Given their time spent listening to the medium and their affection for it, radio still dominates with 15-24s.”

Tomorrow’s free webinar in the “What Women Want-2017” series will take a close look at both Top 40 and Hot AC formats – who their most important listeners are, what drives higher TSL with them, their top artists and music style preferences, their content desires in the morning, and propensity to wear a meter or keep a diary in a ratings survey. You can register for the series of 30-minute presentations by clicking here:  What Women Want 2017 Webinar or the What Women Want icons at or

Breaking News
CBS Radio Unveils New "Airtime Analytics" Measurement Tool
Entercom Rochester Names Michael “Mud” Gross PD At WCMF-FM
IFPI Report: Global Recorded Music Revenues Increase by 5.9%
Tom Calococci Joins Sheet Happens Prep For Affiliate Relations/Content Creation
CBS Radio Stations Take Home 25 Regional Edward R. Murrow Awards And 4 Overall Excellence Awards
April 24, 2017
Coran Capshaw To Be Honored With City of Hope's 2017 Spirit of Life Award
Cumulus Appoints Nic Merenda VP/Market Manager For Topeka, KS
Alpha Media Brings Throwbacks To San Antonio
iHeartMedia St. Louis Names Jules Riley PD For 93.7 The Bull
J. Anthony Brown Joins The Steve Harvey Morning Show
April 21, 2017
Cumulus Promotes Heather Gersten To APD At WWLI/Providence, RI
April 20, 2017
iHeartMedia Washington, D.C. Names Tommy Chuck PD For WASH-FM
iHeartMedia Names Jeff Wyatt SVP/Programming For Baltimore, MD
Radio One DC Expands WMMJ-FM Listenership
April 19, 2017
CBS Radio's 'SPF" In Las Vegas Expands To Two Nights With Linkin Park
Magic 92.5/San Diego To Change Format To All Prince "Purple 92.5"
Clip Interactive Partners with Radio One & Reach Media
April 18, 2017
iHeartMedia San Antonio Names Russell Rush Program Director For KXXM
iHeartMedia San Francisco Names Matty Staudt Digital PD
WHLZ Turns On The Hot AC In Florence, SC
iHeartMedia Baton Rouge Names Brittany Tully PD For WYNK-FM
John Butler Joins Spotify
April 17, 2017
KUDL/Sacramento Rolls Outs EndFest 2017
Music News
Kendrick Lamar Earns Biggest Chart Debut of 2017, Announces Tour
Quick Hits: Tori Amos, Kings Of Leon
Quick Hits: Beyonce, Rise Against
Prince EP Release Blocked By Lawsuit
Paramore Announce New Album After Laughter
Controversy Over New Prince EP
Quick Hits: NIN, QOTSA, Coldplay, Big Boi
FMQB Retro-Active: A Look Back at ELP
The Chainsmokers Debut Atop Billboard 200
Quick Hits: Lady Gaga, Gotillaz, Bourbon & Beyond
Harry Styles to Release Solo Debut on May 12
Quick Hits: J. Geils, Gorillaz, Tool
The Chainsmokers & Drake Lead 2017 Billboard Music Award Nominees
Quick Hits: Kendrick Lamar, Prince's Estate, Lindsey Buckingham, Christine McVie
Rock Hall of Fame Adds Pearl Jam, ELO, Journey & More

Nikki Nite,
VP of Prog. & Ops,

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!