After "Jack" and "Bob," Is Radio Ready For "Howard"?
February 3, 2004
Denver gave us "Alice." Canada introduced "Jack" and "Bob." But leave it to Sacramento to bow "Howard." Infinity's KXOA is airing nonstop Howard Stern and teasing a new direction named after its syndicated morning man. The stunting began on Friday at 5:00 pm, when the station tossed its quasi-Active Rock format and launched a weekend of intergalactic sounds and cryptic messages. Among them: "Howard will be here soon." "Howard, with the music." And "Howard is coming."
After Monday's Stern show feed from New York, KXOA filled the rest of the day with earlier Stern shows, played back-to-back. Same scenario on Tuesday. Meanwhile, most, if not all of the station's airstaff has left.
What becomes of radio's first "Howard" remains to be seen. Industry talk around town points to a young-targeted Extreme format, that would compete with Entercom's Alternative KWOD and Active KRXQ.