WXTM/Cleveland's "War On The Shore" A Real Hit
July 22, 2005

After Dieter, the co-host of Rover's Morning Glory, called professional fighter Butterbean a "fat slob" on the air, the former champion boxer challenged him to a fight. The boxing match was titled "War on the Shore" and over 12,000 fans of the morning show came to witness what is being called the largest non-concert radio event in Cleveland's history. The match closed down an entire street which featured the ring in the center of the road.

"You can probably count the number of shows who could pull off an event of this magnitude on one hand," said Tom Herschel, Vice President and General Manager of WXTM (92.3X Xtreme Radio). Herschel added, "We're very lucky to have Rover and crew here."

After three jam-packed rounds, Butterbean was named the winner of the boxing match, though Dieter says, "In my mind, I won the fight...I lasted three rounds with the best puncher in the world."

Dieter stuck to his strategy of jabbing and moving throughout the first-round, then moved in for the kill in the second-round, unleashing a flurry of six consecutive blows to Butterbean’s head, stunning the giant. But Butterbean quickly recovered, and fired a vicious right-hook to Dieter’s temple, knocking him unconscious. Dieter was able to regain his composure and returned to his feet before the 10-count, triggering a deafening roar of approval from those in attendance.

Visibly upset that Dieter was able to get back to his feet, Butterbean spent the rest of the 3-round fight trying to knock Dieter out, delivering wild power-punches that sent the radio host reeling. Dieter again hit the canvas in the third-round from a brutal body-blow, but slowly climbed to his feet in front of a disbelieving Butterbean. Defying all predictions, the fight went the entire 3-round distance.

While two of the three ringside judges had Dieter winning the first round, all three had Butterbean winning the final two, giving the giant a unanimous decision. X-rays after the fight showed Dieter to have a broken rib from the ferocious body-shot taken in the third round, as well as a concussion and severe swelling to the face.

Rover's Morning Glory can also be heard on WAZU/Columbus, OH and WMAD/Madison, WI, and is based at WXTM/Cleveland.

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Jon Zellner
EVP/Programming Operations

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