March 24, 2017

If you could create a hybrid format out of two different formats, what would the format be and who are your core artists?
Jimmy Steal, Power 106: I would do just Rock but play what is not being played: Japandroids, Three Trapped Tigers, God is an Astronaut, Maybeshewill, A Thousand Horses…and many more!

Mike Miller, WZFT: Dance/Country. Zedd, Chainsmokers, Florida Georgia Line, Luke Bryan.

Gina Gray, WERO: Triple A and Country. Core artists: Coldplay, Keith Urban, Ed Sheeran, Miranda Lambert, Mumford & Sons, Lorde.

Jonathan Reed, WNOK: Pop/Country. P!nk, Kelly Clarkson, Taylor Swift, Carrie Underwood, Justin Timberlake and Luke Bryan.

Kobe, WWHT: Rhythmic/EDM. Core artists: Calvin Harris, Chainsmokers, Marshmello, Dimitri Vegas & Like Mike, Drake, Big Sean.

Chris Michaels, FM 100: Country and Pop. There is so much overlap with audience between the two formats, and there are a lot of Country songs that are very Pop. My core artists would be Bruno Mars, Taylor Swift, Sam Hunt, Thomas Rhett, Ed Sheeran, and Maroon 5.

Jason LaChange, Radio Merced: Active Rock and Alternative, only 90’s and to now.

Chuck Damico, WBEN/WMMR: I have an idea… I call it “Alternative Rock”

John Perry, WIIL: Rap and Country and call it Crap: Drake, Shelton, Lil Keith Urban, Tay-Z Swift.
Reid, KZZP: Pop/Rock/Counrty. Katy Perry, Taylor Swift, Carrie Underwood, Blake Shelton, Florida Georgia Line, Tim McGraw.

Jon Zellner, iHeartMedia: Classic Rock/Comedy: Tom Petty, George Carlin, AC/DC, Steve Martin, Def Leppard, Jerry Seinfeld.

Java Joel, WAKS: How about a CHR/Adult Hits hybrid? Wouldn’t get any ratings but somewhere you can hear Ed Sheeran, Rihanna & Drake right alongside Michael Jackson, Journey and Dexy’s Midnight Runners!

Jeremy Rice, WBLI: New Order, Depeche Mode and The Cure!

Jared Banks, KEGA: Rock N Soul!  I think if you took all the great “Underground/Outlaw” Country that’s out a la Jamey Johnson, Shooter Jennings, Chris Stapleton and mix it with incredible soul singers like Sam and Dave or Van Morrison, then sprinkle some great Southern Rock like Marshall Tucker or Allman Brothers and really cross genres and generations with music that is emotionally resonant. It would be fun to listen to.

Randi West, WMTX: Not sure what I’d call it but I’d play Hairbands (80’s and 90’s) with straight Pop currents.

Brian Michel, iHeartMedia/Atlanta: Well, it would be totally self-serving and I would mix every format together that you would hear in an arena at hockey games. Complete with goal horn sound effects and starting lineups, the music would be everything from Martin Garrix to Neil Diamond to Tiesto to Lil’ Jon. I would call it something fun like Power Play Jams. I’d get the PA announcer for the Toronto Maple Leafs to handle the voiceovers.
Mike “OD” O’Donnell, WKRZ: It would be Pop and Alternative, because that’s what KRZ is sometimes. Core artist would be Katy Perry, Ed Sheeran, The Weeknd, along with Imagine Dragons, twenty one pilots and Bastille.

Fish Boy, WKRZ: 
It would be a hybrid nineties Hip-Hop/early 2000’s Dance combo with a Rhythmic leaning format. It would be artists like Biggie and DMX combined with The Chainsmokers and artists like that.

Derrick “DC” Cole, WLAN: Pop/ALT, a mixture of Q102/Radio 1045 in Philly would be a pretty awesome station for me personally. More ALT side of twenty one pilots, Green Day, Imagine Dragons, along with the catchy Pop tracks from Taylor, Katy and Justin Timberlake

Heather Deluca, WSJO: Adult Pop/Country. Carrie Underwood, Luke Bryan, and Florida Georgia Line would live alongside Katy Perry, Ed Sheeran, Taylor Swift and Maroon 5.

Big Rob, KSME: Country and Pop. There's a ton of crossover there listener-wise anyway. 

Terry O’Donnell, WKKF: No matter what the format is, my core artist would be Starship.

Kevin Kash, WWEG: Interesting question but I'm in a joking mood. I'd combine country and rap and call it Crap. I'd take comedy and rock and call it a Crock. I'd mix AC and blues and not have Aclue. Ok, I'll stop now...
Next Week's Question Of The Week:
Professionally speaking, what is your greatest strength and what area do you feel you need to work on more?
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Sam Milkman, EVP
Coleman Insights


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